I’m Roberto García, a graphic designer who has been working as a freelance creative in the audiovisual industry for over 20 years. I’m enthusiastic, versatile, and a strong team player, with the ability to adapt whether leading a project or collaborating within a team.
Throughout my career, I’ve worked on a wide variety of on-air, online, and offline projects. My background in graphic design spans across different fields such as motion graphics, editorial design, advertising posters, branding, and more. Thanks to my experience and continuous learning, I’m able to manage projects from start to finish. My solid training in design, combined with other artistic disciplines I’ve pursued, has given me a well-rounded, multidisciplinary skill set.
I’ve worked as a creative designer for Warner Bros Discovery channels including Warner TV, TNT, TNT Africa, TCM, Boing and Boomerang as well as for Sony Pictures Television channels such as AXN Spain and Portugal. My work covers the full design process for promotional campaigns—creating everything from static and animated content for web and social media, to small and large-format posters (magazines, outdoor ads, etc.), and motion graphics videos for on-air use (Next, Endpages, Breaks, and more).
In addition, I’ve collaborated with advertising agencies like SIMEDIA, NETJUICE Consulting, and Tecknosfera, working as both Designer and Art Director on online and offline projects. During this time, I led creative campaigns for major brands such as Fundación Mapfre, Inside, Pull & Bear, Telepizza, and Coronel Tapiocca, among others.
I also bring experience from the public sector, having worked with:
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Ministry of Education and Culture of Spain – contributing to numerous educational and cultural projects.
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Thyssen-Bornemisza National Museum – designing its educational portal and supporting content organization and usability.
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Fundación Teatro de La Abadía – Corral de Comedias (Alcalá de Henares) – developing its corporate identity and designing all graphic materials and posters for two full theatrical seasons.
Bachelor of Fine Arts
Complutense University of Madrid
Master Diseño
ESI Madrid
Software Skills
Photoshop, After Effects, Red Giant, Premiere, Illustrator, Indesign, Cinema 4D
Audition, Logic
Comfortable working with AI tools
MidJourney, Runway, ChatGPT, etc.
Online Technical Skills
Extensive experience handling CSS and HTML
Languages
Spanish – Native
English – Advanced (spoken & written)
Others Skills
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Music Composition and Production
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Musician and composer featured on Freedonia’s first three LPs
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Composer and producer of the original music for the European promotional campaign for BEN 10

